UHIN Launches New Brand, Logo and Look

UHIN Launches New Brand, Logo and Look

Introducing our new brand and look!

Big news! Today we’re releasing an updated brand identity, which includes a new logo, new colors, and new tagline. You’ll see the updated look on our website, collateral material, social media channels and on our products. We believe the new look better matches what we’ve become in recent years: an innovative healthcare IT solutions company.


Bold. Professional. Innovative.

Built on more than 20 years of experience, UHIN’s team has always dared to dream big. We’ve always seen the possibilities – the possibility in the technology, the possibility in the data, the possibility in each other. It’s that vision, that constant burning to ask, “what if we…” that has made UHIN the company it is today. Our new brand identity communicates who UHIN is now and the capabilities we have to improve healthcare through technology.

Pairing our trusted clearinghouse products with the Clinical Health Information Exchange (The CHIE), we have developed the foundation to be a game-changing IT solutions provider in the healthcare industry.
Our new look supports our values. We are bold, innovative experts as we drive forward in our industry. We are attentive, agile and professional with our clients and community partners as we establish lasting relationships with those working to improve healthcare.
UHIN’s brand is versatile, but centers around a new UHIN Blue and Seafoam color scheme. Navy Blue is also used as a secondary color and will be prominent in many designs.
UHIN product and services will also assimilate the new look. The CHIE, MYUHIN, UTRANSEND, CareAchieve and more will all have updated logos.
For more information regarding the new UHIN brand, contact UHIN Marketing at marketing@uhin.org.